LOUISVILLE, Ky. — November 25, 2014 — Households across the country have been incorporating gray shades into kitchen décor and, thanks to GE, even into appliances. The company’s Slate premium appliance finish, a warm, gray, metallic hue with a matte look, has proven to be a natural complement to a range of consumer kitchen needs.
GE recently snapped photos of a handful of employees and their families who have successfully brought Slate into their home. Each family had a reason for choosing Slate, and found it to be the right choice based on their situation:
- New construction – The Geiers (Louisville, Ky.) chose to build a new, smaller home, but didn’t want to lose the classy feel of their previous kitchen. Slate gave their new kitchen a high-end look while also complementing the standard materials used by the developer to build their new home.
- Kid-friendly – Kelly Reyes and Sean McClernon (Virginia Beach, Va.) and the McHughs (McFarland, Wis.) have young children, and they found that Slate’s resistance to fingerprints, smudges and dirt made it easy to maintain and a perfect fit for a family environment.
- Black and white – Sebastian Modelowski (Ballston Spa, N.Y.) and Zane Miller (Christiansburg, Va.) learned that Slate can be incorporated into both light and dark decors. Modelowski chose black cabinets and an overall darker tone, while Miller chose white cabinets and light wood for a distinctly brighter feel.
- Starting Over – The Mitchells (Ocean City, N.J.) have a special story: Hurricane Sandy destroyed their home, and they were forced to start over. The couple seized the disaster as an opportunity to get the kitchen they always wanted and chose Slate because it offered a completely new style for them.
GE Appliances initially launched Slate in September 2012, expanded it in 2013 and announced a second expansion and collaboration with Pfister kitchen and bath faucets in July 2014.
Please contact GE Appliances for more information on the Slate finish, additional images or for interviews with the above families on the kitchen designs.
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.