LOUISVILLE, Ky. — January 5, 2018 — When grass stains, grease and mud threaten to soil your favorite garments forever, find the power to blot out those blemishes with three industry-first technologies from GE Appliances specially designed to make you a laundry superhero.

By arming owners with the ability to pretreat stains with soapy water right at the washer, dispense the precise amount of detergent at the perfect time and control the load remotely through smart devices, GE Appliances is dedicated to taking down the red wine, sticky syrup and assorted tomato products that plot to ruin innocent attire.

“A new onboard Water Station combined with our proven SmartDispense™ technology and WiFi capabilities on our top load models give you power,” said Julie Muennich, director of marketing for GE Appliances’ laundry products. “The power to laugh off that rogue squirt of mustard and to look the darkest chocolate in the eye and not flinch: It’s all because the innovative minds at GE Appliances are here to save your pants—literally.”

Top Load Washer with Soapy Water Pretreating Station
GE Appliances’ top load washers can pretreat stains with soapy water right at the machine.

Pretreat stains in a single step
Pretreating garments often prevents permanent staining. The problem is that most laundry rooms don’t have a utility sink. GE Appliances top load washers now have Water Station, a faucet feature in the back of the basin, ideal for pretreating clothes and handwashing delicate items.

Options for using Water Station include “detergent + water” and “water.” When pretreating is done, simply close the lid, letting the clothes soak a bit longer, or pick a cycle and start the load. The dirty water will drain, replacing it with fresh, clean water every time.

Let us add the detergent
Along with Water Station, this novel laundry product line includes the SmartDispense feature so that owners can toss garments in the washer and walk away without measuring out detergent. Instead, the system stores and automatically dispenses detergent and fabric softener based on each load’s size, soil level, water hardness and fabric or cycle type. Gone are the days of straining to see the “Fill Line” on your detergent cap.

Conquer loads anytime, anywhere
WiFi Connect further allows owners to start their washer before they get home from work or to extend the tumble cycle when getting off the couch is out of the question. With WiFi Connect, it’s easy to control the laundry from virtually anywhere, helping owners stay vigilant in the fight against spots and smudges on even the laziest days.

GE Appliances’ new top load line is available now with an MSRP of $799 for white and $899 for diamond grey finishes. Heroes can fly to their nearest retailer to join the battle for tomorrow’s better laundry.

Find more “good things, for life” at www.geappliances.com.

About GE Appliances
GE Appliances, a Haier company, creates “good things, for life” through our passion for great appliances and the happiness they can bring to every household. With the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram® brands, owners have more choices for making their kitchens and homes amazing each day. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit www.geappliances.com/our-company.