• FirstBuild.com will harness the expertise and creativity of an online and offline, global co-creation community to design, engineer, build and sell the next generation of major appliances
  • Community ideas and engineering designs will be built and iterated at a new micro-factory in Louisville, Ky.

LOUISVILLE, Ky. — May 15, 2014 — GE Appliances today announced the activation of its global co-creation community FirstBuild.com—an online community dedicated to conceiving, engineering and building the next generation of major appliances. Now engineers, designers, scientists and home enthusiasts can participate in the development of breakthrough major appliances and solve deep engineering challenges. Participants will identify market needs, directly participate in the product development and watch via social media as ideas speed from mind to market at the FirstBuild micro-factory1 in Louisville, Ky.

The launch of the new community website follows recent announcements that GE and Local Motors, the open-source hardware innovator, partnered to create a new way of innovating and manufacturing that incorporates online co-creation and micro-manufacturing to design, engineer and build new products. The partnership will first focus this new product development and manufacturing model on the future of cooking and reinventing major kitchen appliances.

“While we have a lot of talented, dedicated people working within GE Appliances, we realize there is a tremendous amount of creativity and talent outside our walls,” said Kevin Nolan, GE Appliances’ vice president of technology. “Now those curious, maybe even frustrated, engineers, designers or anyone who wants to create products with great design and exceptional features can join FirstBuild.com to get involved in developing the next generation of kitchen appliances.”

FirstBuild.com community members will submit ideas, vote on which concepts become challenges or projects, and determine which products move on to production. Prizes and sales royalties will be awarded to community members who make significant contributions.

The new FirstBuild micro-factory will be located on the University of Louisville (UofL) Belknap Campus and will officially open this summer.

To get their creative juices flowing, GE Appliances will open the community to the public on May 15 with two challenges already in place.

  • Developing a micro-kitchen: FirstBuild is participating in the NYC Economic Development Council's annual "BigApps" challenge that started May 7. FirstBuild will engage existing online communities as well as the FirstBuild.com community to help solve a growing problem in many metropolitan areas across the globe: increasing urbanization and population growth, which are driving the size of homes down and mortgages up. The challenge is to solve the design and engineering hurdles in creating a micro-kitchen that will maintain the style and functionality, but in a significantly smaller footprint than traditional kitchens. To learn more about how you can become involved visit FirstBuild.com.
  • Indoor grilling: Grilling is a major part of the American lifestyle. A 2013 study shows that 80 percent of U.S. households own a grill or smoker.2 Yet, grilling can be dependent on the weather. FirstBuild is asking the global community of makers, designers and aspiring chefs to take the weather out of the equation by designing and engineering the ultimate indoor grill. To learn more about the specifications of the challenge visit FirstBuild.com.

Once the winning designs have been selected for both challenges, the community will work on the engineering specifications; the products will initially be made in small batches in the FirstBuild micro-factory in Louisville, Ky. The most popular products have the potential of scaling up to mass production, affecting millions of people’s homes and leading to royalties for the members who make the most significant contributions. The products will be sold on-site at the FirstBuild store or can be ordered online at FirstBuild.com. Retail pricing will be announced when the products become available later this year.

1Microfactory, Inc. is a wholly owned subsidiary of GE Appliances, and FirstBuild is a registered trademark of Microfactory, Inc.
2A 2013 study from the
Hearth, Patio & Barbecue Association

 

About FirstBuild
FirstBuild is a global co-creation community backed by GE Appliances, a Haier company that harnesses the brainpower of the maker movement to change the way major home appliances are conceived, designed and manufactured. A physical state-of-the-art microfactory on the University of Louisville campus and online forum, FirstBuild speeds products from mind to market and enables customization through small batch production, without the costs and risks of traditional mass manufacturing. For more information about how to get involved, visit FirstBuild.com.

About GE Appliances
GE Appliances, a Haier company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the Hotpoint, GE®, Haier, GE Café, GE Profile and Monogram® brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information visit www.geappliances.com/our-company.