ORLANDO, FL—January 10, 2017—Haier, the world’s number one appliance brand* is showcasing Small Space Living solutions at its first appearance at The International Builders’ Show (IBS) in Orlando, Florida, including the launch of a new 24” over-the-range microwave and quad-door bottom-freezer refrigerator. These new appliances can be found in the GE Appliances booth.
Starting January 1, 2017, the Haier brand became part of GE Appliances’ go-to-market strategy providing an expanded selection of products to better serve the builder community. GE Appliances will initially focus Haier products on small space living, ductless air conditioners and other air quality products at the show. Future plans expand this portfolio to additional configurations.
“To accelerate the launch of the Haier brand by GE Appliances, we have established a focused brand team within the newly combined organization. In addition, we will be able to support the Haier products with our best-in-class service, logistics and sales network to better serve customers,” said Robert Posthauer, vice president of sales, GE Appliances. “Haier offers a full product suite of both built-in and freestanding appliances that fit the needs for smaller footprints and offers our customers new opportunities. Early feedback from our customers has been outstanding as the Haier product launch complements our GE brand offerings in key categories and utilizes GE Appliances’ processes and infrastructure, making Haier a perfect fit.”
Haier delivers smart ideas that let consumers make the most of their space. With freestanding and built-in kitchen appliances designed specifically for kitchens in urban condos, small houses and micro-spaces, Haier has thought about the needs of the consumer when space is a premium.
Both the 33” quad-door refrigerator and 24” over-the-range appliances are available today. Additional small space living appliances include:
- 24” 2.0 Cu. Ft. Gas Freestanding Range
- 24” Electric Cooktop
- 24” Single 2.0 Cu. Ft. Left/Right Swing True European Convection Oven
- 14.2 Cu. Ft. French Door Refrigerator with capacitive touch controls
- 24” Black Glass Slanted Hood
- 18” Top Control Dishwasher
- 24” 2.0 Cu. Ft. Combination Washer/Dryer with a stainless steel drum
In June of 2016, Haier Group finalized its purchase of GE Appliances and over several months has consolidated U.S. operations making Louisville, KY its overall North America headquarters. Under this new structure, GE Appliances will offer an expanded brand portfolio with new products while investing in new technologies and improved ways to support customers.
*Euromonitor International 2015
About GE Appliances, a Haier company
GE Appliances, a Haier company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram™ brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. For more information visit www.geappliances.com/our-company.