LOUISVILLE, Ky.—January 10, 2017—Kitchen renovations historically have revolved around your wide-open refrigerator and freezer space, which were always one unit. The problem? This doesn’t align with how people live anymore; how they cook, entertain or want their kitchen to be designed. The solution: GE Appliances Monogram® Columns.
“Kitchen design today is all about customizing the space to match a homeowner’s lifestyle, and refrigeration and freezer appliances traditionally haven’t offered the flexibility to do this,” said Michael Mahan, General Manager, Monogram. “New Monogram Columns make it possible for homeowners to seamlessly split up the refrigerator and freezer and install them hidden in plain sight, in the places that make the most sense for their kitchen design and lifestyle needs while providing a uniform look.”
For the chefs who only keep fresh foods on hand, two refrigerators in the main hub of the kitchen might make more sense, with a freezer tucked away in a pantry. Or, for large families who meal prep for the week, having equally large refrigerator and freezer columns would be the most important. The opportunity to mix, match and relocate knows no bounds.
Sophisticated Design Features
Monogram focuses on using high quality materials, and with that comes better design. For a customized look, Columns offer adjustable panels and flush installation for both the refrigerator and freezer to ensure the design blends in perfectly with cabinetry, guaranteeing a seamless look, every time. Matching panels allow the Columns to virtually disappear.
Columns are also designed to fit the space of a traditional built-in refrigerator, making them perfect for retrofit installations. Retrofit capability allows homeowners to replace a 48” or 42” built-in refrigerators with two columns: No cabinet or electrical modifications necessary.
“Monogram Columns are designed to look as good inside as they do on the outside,” said Mahan. “Ramp-up LED interior lighting throughout the fresh food and freezer compartments make the interior look spacious, inviting and clean.”
Additional luxury features include:
- Aluminum extruded touch points
- Full extension, soft close drawers
- Temperature-controlled drawers that offer added storage flexibility for items like deli, fruits and vegetables
- Nano-coated, spill-resistant glass shelves with aluminum trim
- Autofill pitcher that automatically refills cold, filtered water to be ready on demand (premium refrigerator model only)
- Freezer icemaker and full-extension drawer with removable bin
GE Appliances has expanded its wholly-owned subsidiary plant in Selmer, TN, specifically for this new product line. Monogram Columns will be available in October 2017 in both refrigerator and freezer models, with the option of stainless steel or custom panels. Learn more at monogram.com.
About GE Appliances, a Haier company
GE Appliances, a Haier company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram™ brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. For more information visit www.geappliances.com/our-company.