LOUISVILLE, Ky. – February 9, 2021 – CAFÉ™ appliances today announced that it will team up with the French cookware manufacturer, Le Creuset. The partnership will kick off with a monthly video content series between the two brands, with the first two videos launching at the Kitchen and Bath Industry Show (KBIS) this week.
“We are delighted to add Le Creuset as a cookware partner, which has been a very natural fit from the beginning,” said Wayne Davis, senior brand director for CAFÉ. “The CAFÉ brand is built for those who design their kitchens as a reflection of their personal tastes without sacrificing performance, and Le Creuset has a very similar value proposition.”
The video series, CAFÉ & Le Creuset, will live on social channels for both brands and will launch with two short videos:
“We are looking forward to working with CAFÉ. Not only do our products and brand values work well together, but we also have a strong combined expertise in both design and cooking. I can’t wait to see where that takes us,” said Nate Collier, director of marketing communications and culinary for Le Creuset.
Le Creuset cookware is also featured in the four CAFÉ kitchens that attendees can tour virtually during the KBIS tradeshow. For more information or to book a media tour, please visit here or email email@example.com.
About GE Appliances
CAFÉ is a premium brand of GE Appliances. GE Appliances strives to make the world a better place, and its team is committed to leading in the communities where employees live and work. A purpose-rooted and passion-driven organization, GE Appliances believes there is always a better way. It sells products under the Monogram®, Café™, GE Profile™, GE® Appliances, Haier and Hotpoint brands. Products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems, water heaters, wine & beverage and small appliances. For more information, visit https://geappliancesco.com/.
About Le Creuset
Since 1925, Le Creuset has inspired people everywhere to create joy in the kitchen and around the table. Beloved by home cooks and master chefs alike, every culinary tool worthy of the Le Creuset name reflects three essential truths. These truths, Les Trois Vérités, celebrate our proud heritage as the first in colorful cookware, the finest in quality and design and the favorite for generations.