Louisville, KY – October 1, 2021 - CAFÉ announced two new products to its portfolio today with the release of its CAFÉ AFFETTO Automatic Espresso Machine and CAFÉ BELLISSIMO Semi-Automatic Espresso Machine. Both appliances embody the brand’s tagline, “Distinct by Design” by adding sophistication to any countertop while also delivering on taste and flavor.
CAFÉ first joined the caffeine craze last year when it paired user-friendly features and curated finishes with customizable brew strength to launch the CAFÉ Specialty Drip Coffee Maker. As the brand looks to double down on its expertise in coffee, CAFÉ is focused on espresso in response to consumer interest in a more refined at-home experience, providing options that allow them to entertain with style and ease.
“Customization and performance remain top priorities for CAFÉ users who want a professional coffee drink without having to step inside a coffee shop,” said Wayne Davis, senior brand director for CAFÉ. “With our new espresso machines, we’re offering more options to consumers who want to enjoy unique flavors from home without sacrificing their individual style.”
While both products are designed for the perfect cup of java, coffee aficionados who want a one-touch solution will love the CAFÉ AFFETTO Automatic Espresso Machine that creates custom cups of Espresso, Americano, or Lungo in less than 90 seconds. CAFÉ AFFETTO, which pays homage to the home of the espresso with an Italian name meaning “affection,” also features a My Cup setting for custom flavors and a quiet stainless-steel burr grinder with five precise settings. To add a final signature touch, select CAFÉ AFFETTO machines feature a steam nozzle allowing users to froth milk for handcrafted latte art or signature cappuccinos. Even with all of these features, owners can keep kitchen counter clutter to a minimum with the compact CAFÉ AFFETTO only measuring 7 inches wide.
The CAFÉ BELLISSIMO Semi-Automatic Espresso Machine’s Italian name meaning “beautiful,” reflects the sophisticated and stunning design of an upscale coffee experience. The CAFÉ BELLISSIMO also embraces the beauty of flexibility by offering the passionate coffee consumer the option to customize the perfect flavor with an adjustable grinder that offers 15 settings ranging from coarse to fine, and a built-in steam wand that rotates a 180-degree motion for control and convenience.
Both machines come loaded with premium features, including:
- Powerful Infusion: The CAFÉ AFFETTO Automatic Espresso Machine has a 20 Bar, Italian-Made Pump for perfect brewing while the CAFÉ BELLISSIMO Semi-Automatic Espresso Maker offers a strong 15 Bar, Italian-Made Pump.
- Built-in WiFi: Owners can control their unit and customize favorite recipes for morning routines or afternoon splurges all from the palm of the hand via the SmartHQ app. Unlike most semi-automatic espresso makers that offer limited flexibility, BELISSIMO is unique in that it offers customization for strength and volume.
- Curated Finishes: Both products are available in three finishes, including matte white, matte black and steel silver.
To commemorate the launch and celebrate International Coffee Day, CAFÉ partnered with artisan and Jeni’s Splendid Ice Creams founder Jeni Britton to share exclusive, uniquely delicious affogato recipes. Affogatos are a decadent Italian coffee-based dessert made with a scoop of ice cream topped with a shot of hot espresso. An affogato is a pairing of two of life’s greatest pleasures, distinctly different on their own, but a sweet – yet simple – culinary masterpiece when together, just like our partnership: a perfect pairing.
“CAFÉ’s dedication to quality, well-made products and celebration of personalization and creativity empowers at-home cooks to explore new food and beverages,” said Jeni Britton, founder and chief creative officer of Jeni’s Splendid Ice Creams. “People are always looking for new ways to experiment in the kitchen and expand on their culinary skillset and passions. For many, their passion in the morning or for an afternoon pick-me-up is making the perfect espresso. CAFÉ’s AFFETTO allows users to customize their favorite coffee drink with the touch of a button or transform it into a decadent treat, such as an affogato.”
The CAFÉ AFFETTO Automatic Espresso Machine with a milk frother is available now for pre-purchase on cafeappliances.com for a suggested retail price of $729, and the CAFÉ BELLISSIMO Semi-Automatic Espresso Machine will be available for purchase on cafeappliances.com for a suggested retail price of $679 later this month. Both products will roll out to retailers nationwide, including Best Buy, Crate & Barrel and Williams-Sonoma later this month.
As a leader in design choice and performance, CAFÉ™ appliances offers high quality coffee makers, dishwashers, ranges, ovens and refrigerators with elements inspired by the latest trends in fashion and design. The CAFÉ™ brand operates under GE Appliances, a Haier company. For the latest products, and more information, visit www.cafeappliances.com