LOUISVILLE, Ky. — Feb. 25, 2025 — GE Appliances, a Haier company, Air & Water Solutions will showcase its whole-home advancements in residential water heating, water filtration and water treatment at the Kitchen and Bath Industry Show (KBIS)/ International Builders’ Show (IBS).

GE Appliances Air & Water Solutions has continued looking for new ways to offer seamless integration and unmatched efficiencies for optimizing water quality at home. With new whole-home, smart solution, these GE Profile™ products work in harmony to manage your water system from entry to point of use in the home. Homeowners can tap into smarter water by leveraging a full ecosystem of connected products, including:

First, a series of water treatment solutions address a range of impurities to promote cleaner, clearer and softer water for use at home. Homeowners can now own their water experience with GE Profile’s complete line of smart water treatment solutions:

  • GE Profile™ Professional Smart Valve Water Softeners: An all-in-one solution for pros and homeowners, these softeners address scale buildup and soap scum while improving the feeling of hair and skin and extending the life of your home’s other appliances. SmartHQ™ also allows homeowners to monitor flow rates at any time of day, set reminders for salt status and refill timing as well as the ability to remotely shut off water to the entire house.
  • GE Profile™ Smart Valve with Integrated Filtration: Powered by SmartHQ™, this point-of-entry system features advanced filtration technology that reduces sand, sediment, chlorine taste and odor before it enters your home. The Smart Valve also allows users to remotely monitor water usage and safeguard from water leaks with remote water shutoff.  

Once treated, the water is heated through the GE Profile™ GEOSPRING Smart Hybrid Heat Pump Water Heater. Available later this year in June, this will be the most advanced water heater in the industry[1], boasting three key technologies in one:

  • Advanced Heat Pump Technology: This water heater is up to 4.7 times more energy efficient than standard electric water heaters and offers up to 20% more energy efficiency compared to other heat pump water heaters.[2]
  • Built-In FlexCapacity: The GE Profile™ GEOSPRING provides up to 60% more hot water[3] compared to similar models, allowing a 50-gallon tank to perform as an 80-gallon tank.
  • Powered by SmartHQ™: Smart features through the SmartHQ™ app gives owners total control, enabling users to monitor energy and cost usage, join utility time-of-use plans, adjust temperature and capacity, set custom schedules and receive leak notifications.

“Together, these innovations demonstrate GE Appliances’ commitment to delivering a comprehensive suite of products that allows distributors to meet their customers’ wide ranges of needs,” said Stephen Fetterman, executive director of sales for GE Appliances Air & Water Solutions. “From point of entry systems to water softeners and point of use systems, GE Appliances provides a one-stop shop for distributors seeking to offer convenience and efficiency.”

To see the solutions at KBIS, visit the GE Profile booth #W2600, book a tour through https://www.signupgenius.com/go/geappliances# or email geappliances@allisonworldwide.com.

For more information about GE Appliances Air & Water Solutions and its range of available products, visit  www.geappliancesairandwater.com.  

About GE Appliances Air & Water Solutions
GE Appliances, a Haier company, Air & Water Solutions is dedicated to serving the unique needs of the plumbing, heating, ventilation and air-conditioning industry. The division offers total property solutions from trusted brands GE®, Haier and Hotpoint. Its robust product portfolio includes water heaters, water filtration, commercial HVAC, and ductless heating and cooling for light commercial and residential use. GE Appliances has never been in a stronger position to serve distributors, wholesalers and contractors with real-life solutions and the support they need. For more information, visit GEAppliancesAirAndWater.com.

About GE Profile™
As a leader in connected appliances, GE Profile™ offers kitchen and laundry solutions with sleek aesthetics and leading-edge features that simplify daily life. At the intersection of meaningful technology and sophisticated design, GE Profile brings smarter innovation to life through its line of major and small appliances. For the latest products, visit www.geappliances.com/ge/profile.htm or @geprofile on Instagram, TikTok, Pinterest or YouTube.


[1] Based on the combination of all GEOSPRING™ features available vs. industry leading competitors

[2] Source: AHRI Directory 10/23/24

[3] Versus comparable water heaters without a mixing valve at 120°F and 58°F water temperature

[4] Impurities not necessarily in all users’ water

About GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. GE Appliances, found in half of all U.S. homes, is proud to be rated America’s #1 Appliance Company1 and trusted by millions of families nationwide. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.  

To learn more about our company, brands, career opportunities, and impact, visit geappliancesco.com or connect with us on LinkedIn

1 OpenBrand Consumer Tracking Survey, Q1 – Q4 2024, Based on Volume of Total Majors/MO/RAC – Retail Units