Louisville, Ky. – July 1, 2022 – After multiple decades of collaboration, GE Appliances, a Haier company (GEA) and Midwest Sales and Service (MWSS) Inc., have integrated their operations, expanding their combined capacity in the innovation, development, sales and service of outdoor living appliances in the United States. The MWSS Inc. expert team will collaborate with GE Appliances on the go-to market strategy and marketing for the RV segment while leveraging the MWSS warehousing, distribution and delivery capabilities to better service customers. MWSS will now operate as a subsidiary of GEA.
“The longstanding relationships and expertise of the team at MWSS, combined with the supporting infrastructure of GE Appliances, its American manufacturing capabilities and global supply chain will ensure that the products we make, service and deliver to our customers in the outdoor living space are best in class,” said Attila Krizsan, senior director of recreational living at GE Appliances.
In early 2021, GE Appliances created a dedicated team focused on the development of this emerging business segment with new product innovations created for the recreational living product distributors and their consumers. The relationship with MWSS, a customer since 1991, has influenced the success and growth of the RV segment at GEA, especially with current CEO Heath Wechter assuming leadership of the family business in 2020. The MWSS team leveraged their industry expertise to aid in product development for RV-ready products and their longstanding industry relationships to create a bridge between GEA and RV Original Equipment Manufacturers (OEMs).
“We have worked closely with the GEA team for a long time to distribute their products to our customers. Collaborating with the GEA engineers to bring innovative appliances designed for the home to the outdoor living category has created new value from brands people trust,” said Wechter.
MWSS and its two facilities in Elkhart will continue to operate with their full staff.
With 1,600 engineers and a highly skilled industrial design organization from one of the world’s most recognized brands, GEA, located just hours away from Elkhart at its Louisville, Ky., headquarters. The company is committed to developing and servicing products to meet the needs of outdoor living consumers with the quality and dependability consumers know and love.
GEA makes RV industry and community donation
GE Appliances has a long history of investing in education to build stronger more equitable communities across the United States. The company looks forward to becoming part of the fabric of Elkhart. To celebrate the expanding relationship, GEA made a workforce development investment in the RV Technical Institute to ensure more people have access to training needed to manufacture the world’s best recreational vehicles in Elkhart. As part of its long-term commitment to the community, GEA also created a scholarship with the Elkhart Education Foundation to help make post-graduate education possible for more high school students in the area.
About GE Appliances
At GE Appliances, a Haier company, we come together to make "good things, for life." We're creators, thinkers and makers who believe that anything is possible and that there’s always a better way. Since 1907, we’ve built innovative, quality products that are trusted in half of all U.S. homes. We manufacture and sell products under the Monogram®, Café™, GE Profile™, GE®, Haier, and Hotpoint brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit https://geappliancesco.com/.