LOUISVILLE, Ky.—October 26, 2017— Harmony in the kitchen starts with harmonious design choices—that elegant backsplash or that suite of thoughtfully designed appliances that will quickly become the envy of social circles. GE Appliances is bringing more options, more style and more wows to the kitchen with the largest selection of premium finishes on the market. Available on select GE®, GE Profile™ and GE Café™ products, owners can now choose the new black stainless, stainless, Black Slate and Slate finishes.
“Tastes and trends change over time, but appliance finishes should be timeless, stylish and capture the overall design vision for the space,” said Marc Hottenroth, Industrial Design Leader, GE Appliances. “Studies have shown that owners crave more design options—and we’ve delivered with more premium finish options than anyone else.”
Black stainless is the latest addition to GE Appliances’ lineup of premium finishes. A high-gloss, tinted clear finish reveals a distinctive visible grain, while still providing easy cleaning. Every inch was thoughtfully designed and tested to ensure lasting beauty and elegance, even with the busiest of households and families.
In addition to the new, eye-catching black stainless finish, GE Appliances also offers:
- Stainless – a classic, stainless steel, professional-inspired look that’s durable and versatile
- Black Slate – a dark matte finish that perfectly blends durability and distinction
- Slate – a matte look that hides fingerprints and blends seamlessly into décor
“Owners have spoken, and we have listened,” Marc said. “We’ve married industry-first features and the distinctive styling they need to put that finishing touch on their kitchen designs. It’s all part of GE Appliances’ ongoing commitment to bringing our consumers ‘good things, for life.’”
For more information on GE Appliances’ industry-leading premium finishes designed to enhance the everyday lives of owners, visit http://www.geappliances.com/finishes.
About GE Appliances
GE Appliances, a Haier company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram® brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information visit www.geappliances.com/our-company.