Louisville, KY- April 1, 2021— In a grassroots campaign, Rick Hasselbeck, chief commercial officer of GE Appliances (GEA), a Haier company, took to the streets today sharing gifts with hungry consumers. To the surprise and confusion of GEA owners, the personally hand-delivered parcels were empty, but hot. Watch here:

One anonymous fan said, “I was delighted to receive a package from the company’s CCO and thought I must have won something. Instead, I was left scratching my head.”

Delivering dozens of packages to registered customers, Hasselbeck reportedly had a skip in his step as he served up the heated gifts.

“I intended for this to be an easy task, and it’s really no heavy lifting,” said Hasselbeck.

Known for long-winded speeches and sleepy Zoom meetings that drone on… and on…, Hasselbeck held a lengthy press briefing earlier in the day with extensive detail on the preparation of fried foods.

“He kept saying things like, ‘crunch without the calories’ and ‘crispy for a crowd’, but to me the speech was full of hot air,” said one prominent, national correspondent in attendance. “Although that brussels sprouts recipe was a keeper,” he added as a sidenote.

Because Hasselbeck could only cover so much ground in one day, some consumers received their free gifts as airdropped surprises. Drones took to the skies, sweeping the nation on the first of April to deliver #AirFryApril as over-the-air (OTA) upgrades. Watch here:

This message has been brought to you from GE Appliances as the company launches its first-ever FREE software upgrade that shares AIR FRY technology with more than 200,000 of its owners. More than 60 Smart oven models across CAFÉ, GE Profile and Haier brands already installed in consumers’ homes are eligible for this upgrade that will roll out across the month of April.

HOW IT WORKS

More than 200,000 consumers who purchased GE Appliances’ ranges with WiFi capabilities in the last four years can now have No-Preheat Air Fry via an over-the-air upgrade through the GEA SmartHQ app. 

To access state-of-the-art air fry technology, connect one of the 60 eligible models of CAFÉ, GE Profile and Haier appliances first. Then, users will be notified through the SmartHQ app and should follow the prompts to complete the upgrade. See instructions here:

“We are ‘Better When Connected’ and now your oven is getting better too, with smarter cooking,” said Hasselbeck. “We invite you to join the owners adding air fry technology to the ovens already in their homes. That’s the benefit of smart appliances. Ask yourself, fry, not?”

For more on how it works or for a list of eligible models, visit www.geappliances.com/upgrade or https://www.cafeappliances.com/smart-appliances/upgrades/ and follow #AirFryApril.

About GE Appliances

GE Appliances strives to make the world a better place and is committed to leading in the U.S. communities where its 14,000 employees live and work. A purpose-rooted and passion-driven organization, GE Appliances believes there is always a better way. Headquartered in Louisville, Ky., products are sold under the Monogram®, CAFÉ™, GE Profile™, GE® Appliances, Haier, and Hotpoint® brands. Its appliances, which are in half of all U.S. homes., include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems, water heaters and small appliances. For more information, visit www.geappliancesco.com