LOS ANGELES, Calif., Oct. 6, 2022 –CyberSecurity Breakthrough, a leading independent market intelligence organization that recognizes the top companies, technologies and products in the global information security market, today announced that GE Appliances (GEA), a Haier company, has been recognized with the “IoT Device Security Solution of the Year” award in the sixth annual CyberSecurity Breakthrough Awards program.

GE Appliances continues to lead in the IoT and smart appliance space and prioritize security in its connected products and business culture. Earlier this year, GE Appliances added Bluetooth connectivity to many smart appliances allowing for easier customer set-up and enhanced security protocols. Because Bluetooth requires that the user is physically present during the appliance's commissioning process, security is enhanced during setup.

Additionally, GE Appliances partnered with the Amazon Voice Security Certification Group to enable its innovative, new washers and dryers, which allow users to set the washer and dryer to the optimal setting for thousands of utterance combinations for fabrics and stains through voice, to work with Amazon Alexa™. This new functionality provides convenience for owners who may have visual impairments - allowing them to do more and have peace of mind knowing their interaction with appliances is secure.

Finally, GE Appliances worked diligently to maintain the UL Gold verification rating three years running for over 650 connected appliances and accessories powered by SmartHQ. As the first household appliance brand to earn this rating, GE Appliances’ products were recognized because they are secure by design, security is ingrained into both the culture and product development and security controls are implemented in multiple layers throughout the product's IoT ecosystem for data protection at rest and in transit. Most recently, GE Appliances earned the UL Gold rating for its new commercial washer and dryer business, so its owners can feel confident that they can manage their fleet securely.

“We are honored to receive this incredibly important recognition from CyberSecurity Breakthrough for the second time. Our number one priority is to ensure that we protect consumer data and appliances, which is evidenced by our continued innovations, partnerships and rigorous security standards,” said Shawn Stover, VP of SmartHome Solutions for GE Appliances. “The possibilities for IoT and appliances are endless. We will continue to develop products that enable peace of mind and security for our customers while enhancing the SmartHQ experience.”

The mission of the CyberSecurity Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of information security categories, including Cloud Security, Threat Detection, Risk Management, Fraud Prevention, Mobile Security, Email Security and many more. This year’s program attracted more than 4,100 nominations from over 20 different countries throughout the world.

“IoT has grown so quickly and broadly that developing proper security technology to keep up has had to ramp up as a response. IoT security is critical given the expanded attack surface of threats that already plagued networks, especially in the home with connected devices so prominent in the modern household,” said James Johnson, managing director, CyberSecurity Breakthrough. “GE Appliances is keenly aware of these modern-day threats and the need for families to protect their appliance and data. The Company’s ‘breakthrough’ approach to connected device security includes taking steps during all aspects of the development, manufacturing, and maintenance phase of their appliances. We extend our congratulations to GE Appliances on being our choice for ‘IoT Device Security Solution of the Year.’” To learn more about how GE Appliances are secured, please visit https://smarthqsolutions.com/product-security.


About GE Appliances
At GE Appliances, a Haier company, we come together to make "good things, for life." We're creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We’re a company powered by our people, made stronger through our diversity — allowing us to grow closer than ever before to our customers, anticipate their needs and enhance their lives.

Since 1907, we’ve built innovative, quality products that are trusted in half of all U.S. homes. We sell appliances under the Monogram®, Café™, GE Profile™, GE®, Haier and Hotpoint brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, wine & beverage centers, air conditioners, small appliances, water filtration systems, water heaters and peripheral devices that enable Wi-Fi appliances.

To learn more about our company, brands, Corporate Citizenship efforts, and economic impact, visit geappliancesco.com.

About CyberSecurity Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the CyberSecurity Breakthrough Awards program is devoted to honoring excellence in information security and cybersecurity technology companies, products and people. The CyberSecurity Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough information security companies and products in categories including Cloud Security, Threat Detection, Risk Management, Fraud Prevention, Mobile Security, Web and Email Security, UTM, Firewall and more. For more information visit CyberSecurityBreakthrough.com.