Louisville, Ky. – September 26, 2022 – As new RV-ers continue to hit the road and dive into the RV lifestyle, GE Appliances, a Haier company, (GEA), is ready to exceed owner expectations with home brands consumers recognize. With its respected technology and innovation, GE Profile is bringing RV Ready Range and Electric Cooler product lines to the categories. Building on the existing portfolio of RV Ready GE Appliance products available today, the ranges and coolers were designed and engineered at the company’s global headquarters in Louisville, Kentucky and will be on display at the RV Hall of Fame Supplier Show and MWSS, Inc. showroom later this month.
The introduction of the GE Profile brand is strategically positioned to better serve the needs of the next generation of RV owners, adapting to the flexibility and evolution of how they will spend their time on the road.
“As relative newcomers to this RV category, it’s imperative that we provide quality, value and new advances in every product we make, just as we have done during our long history of making products for your home,” said Attila Krizsan, senior director of recreational living at GE Appliances.
Owners were not the only stakeholder in mind when these products were developed.
Krizsan added, “These products are thoughtfully constructed and tested specifically for this segment to ensure easy installation on a production line or in the service bays. We listened to our buyers and made adjustments to ensure we’re adding value both to the RV owner and the installation teams.”
12-Volt LP Ranges
GE Profile’s RV Ready range lineup offers 17” and 21” drop-in configurations as well as the 12-Volt 24” free standing unit. The GE Appliances engineering team leveraged the company’s heritage and expertise in cooking to create products that deliver even cooking performance without adding to cook times or use of the RV-hacked pizza stone to get perfectly prepared meals. Product managers and food scientists researched the most commonly cooked foods RV owners make today and what they wish they could cook while on the road. Ensuring these foods were tested to perfection, the new product was then boosted with cast metal, backlit knobs and edge-to-edge grates to combine a modern aesthetic with intuitive features.
The GE Profile electric coolers, available in 50L single zone or 75L dual zone capacities, give owners flexibility to keep perishables and beverages fresh or frozen while on the go. The coolers can be powered with a standard outlet or a12-Volt DC hookup that allows them to connect to RV’s, cars, or portable batteries. When paired with the accessory wheel kit, these coolers can go from the campsite, to the beach, or even the kid’s soccer games.
About GE Appliances
At GE Appliances, a Haier company, we come together to make "good things, for life." We're creators, thinkers and makers who believe that anything is possible and that there’s always a better way. Since 1907, we’ve built innovative, quality products that are trusted in half of all U.S. homes. We manufacture and sell products under the Monogram®, Café™, GE Profile™, GE®, Haier, and Hotpoint brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit https://geappliancesco.com/.