LOUISVILLE, Ky. - November 20, 2025 - GE Profile™ is turning laundry into a statement of design and performance with the latest evolution of its award-winning1 UltraFast Combo with Ventless Heat Pump Technology. Leading the way are two striking new finishes—Sapphire Blue and Jade Green—bringing a vibrant, design-forward aesthetic and personality to the laundry space. With a range of color options now available for consumers to choose, these premium finishes were rigorously tested for durability, lighting interaction, and long-term color integrity, ensuring they look as exceptional as they perform.
But color is just the beginning. As GE Profile’s most connected laundry appliance, the UltraFast Combo gets better with every update when connected to Wi-Fi through the SmartHQ app. Now, new and existing owners can unlock five new downloadable cycles designed to further meet real-life laundry needs, including:
- Kids Wear – Heavy-duty cleaning for tough stains while preserving vibrant colors
- Hand Wash – Gentle care for delicate items
- Drain & Spin – Removes excess water before sensor-driven drying
- Sweat Stains – Extra agitation for stubborn stains
- King-Sized Comforter – Cold water wash and max spin for faster drying of bulky items
Engineered for speed and simplicity, the latest UltraFast Combo can complete a wash and dry cycle in just 90 minutes2 with the time-saving efficiency of Quick Cycle mode. Warm, high-speed airflow gently removes moisture from garments, drying even large loads quickly with less heat. From king-sized comforters to delicate fabrics, everything goes from start to finish in one machine, virtually eliminating the need to hang dry or transfer clothes between machines for the ultimate one-and-done laundry experience.
“With expressive new finishes, intelligent updates, and faster cycles, GE Profile continues to redefine the modern laundry experience,” said Lee Lagomarcino, vice president of clothes care at GE Appliances. “The latest evolution of our award-winning UltraFast Combo is a testament to our commitment to innovation, delivering powerful, personalized laundry solutions that enhance everyday living and appliances that only get better over time.”
To keep performance at its peak, GE Profile has also introduced smart maintenance alerts, including notifications for Drain Pump and Lint Filter cleaning, plus an Out of Balance Alert to help correct uneven loads and improve dry times.
The two bold new finishes of the GE Profile UltraFast Combo—Jade Green and Sapphire Blue— are now available at geappliances.com and select retailers for an MSRP of $2,999. The Carbon Graphite finish remains available with a suggested MSRP of $2,999.
For those who want the time and space-saving benefits of the UltraFast Combo at a more accessible price, a simplified model with streamlined features is available in White for $2,599 at geappliances.com and select retailers.
12024 CES® Innovation Awards Honoree in the Home Appliances category
2Based on completing Quick Wash and Dry cycle using a 10-lb load in about 90 minutes.
About GE Profile™
As a leader in connected appliances, GE Profile offers kitchen and laundry solutions with sleek aesthetics and leading-edge features that simplify daily life. At the intersection of meaningful technology and sophisticated design, GE Profile brings smarter innovation to life through its line of major and small appliances. For the latest products, visit www.geprofile.com or @geprofile on Instagram, TikTok, Pinterest or YouTube.
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. GE Appliances, found in half of all U.S. homes, is proud to be rated America’s #1 Appliance Company1 and trusted by millions of families nationwide. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.
To learn more about our company, brands, career opportunities, and impact, visit geappliancesco.com or connect with us on LinkedIn
1 OpenBrand Consumer Tracking Survey, Q1 – Q4 2024, Based on Volume of Total Majors/MO/RAC – Retail Units