LOUISVILLE, Ky. - October 16, 2025 - When it comes to bringing the craveable nugget ice experience home, no brand does it better than GE Profile™. Expanding on the fan-favorite colorways that made waves this summer - Moonstone Blue and Sapphire Blue plus the timeless Stone Ivory finish that launched last fall- the brand is introducing a sophisticated new neutral: Sandstone. Available on the GE Profile™ Opal™ 2.0 Ultra Nugget Ice Maker, Sandstone is designed for those who embrace a quiet luxury aesthetic.
The new Sandstone Opal introduces a soft, nature-inspired finish to the Opal 2.0 Ultra line-up, designed to complement the natural textures and tones already found in today’s homes. As earthy colors like Dutch Boy Melodious Ivory and Pantone’s Mocha Moose dominate the design world and terms like “beigification” replace the “sad beige” aesthetic, GE Profile’s Sandstone Opal brings a softness and sophistication to any home. The Sandstone Opal also includes a new Filter button that lights up when the filter needs to be replaced to help owners stay on top of maintenance to ensure optimal performance and peace of mind. This new feature is now available on the full Opal 2.0 Ultra line-up.
Building on Opal’s earth-toned palette, the Stone Ivory ice maker brings a sense of calm sophistication. Inspired by natural textures and timeless design, this creamy colorway blends seamlessly into both modern and classic kitchens and its smooth, ivory finish offers a soft richness that feels both warm and refined.
While the Sandstone and Stone Ivory Opals lean into subtlety, Sapphire Blue offers a refined yet versatile alternative that still complements surrounding colors. Among GE Profile color preference tests, this color quickly became the favorite among the masses, standing out for its timeless appeal with a subtle sense of understated luxury. With its deep, elegant tone, Sapphire Blue adds a pop of opulence to conquer the conventional. Inspired by the latest trends in fashion and home décor, the dopamine-drenched hue of Moonstone Blue brings a refreshing splash of serenity and sophistication to any space. With the finish inspired by natural stones and minerals, Moonstone Blue brings a grounded, organic feel to the Opal 2.0, while maintaining the trusted performance and features users love.
“At GE Profile, we’re always looking for thoughtful ways to refresh our products by incorporating new trends, features and design updates, while staying true to the innovative features that make everyday life easier,” said Lauren Platts, director of product management. “Building on our existing portfolio of colors, these new finishes capture the same beauty, and uniqueness of the stones they're named after, and we’re excited to continue exploring new ways to bring a fresh spin on color for our small appliances.”
In 2015, GE Profile launched the Opal Nugget Ice Maker as the first affordable nugget ice maker designed for homeowners to recreate the craveable nugget ice often found at restaurant chains. Now, ten years later, as the #1 countertop nugget ice maker in the U.S.1, GE Profile continues to build on the adoption of the original Opal with new upgrades and stylish designs.
To arrive at these four new finishes, GE Profile and GE Appliances’ Industrial Design Organization, a multidisciplinary team dedicated to the design and innovation of GE Appliances’ products, took a thoughtful approach to identify hues that reflect that latest trends and resonate with consumers – taking inspiration from other industries such as fashion and automotive. Next, the colors were put through a series of iterative tests and evaluations to see how each finish would perform in real-world environments. Factors such as lighting, material interaction and long-term durability were tested to ensure color consistency.
The new GE Profile Opal 2.0 Ultra in Sandstone is available on geappliances.com, Williams Sonoma, Crate & Barrel, Sur la Table and Best Buy with a suggested MSRP of $629. The GE Profile Opal 2.0 in Moonstone Blue is available exclusively on geappliances.com and Amazon at a suggested MSRP of $649. The GE Profile Opal in Sapphire Blue is available exclusively on geappliances.com and Sam’s Club, with a suggested MSRP of $579. The GE Profile Opal is also available in Stone Ivory exclusively on geappliances.com and Target with a suggested MSRP of $499.
About GE Profile™
As a leader in connected appliances, GE Profile offers kitchen and laundry solutions with sleek aesthetics and leading-edge features that simplify daily life. At the intersection of meaningful technology and sophisticated design, GE Profile brings smarter innovation to life through its line of major and small appliances. For the latest products, visit www.geprofile.com or @geprofile on Instagram, TikTok, Pinterest or YouTube.
About GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. GE Appliances, found in half of all U.S. homes, is proud to be rated America’s #1 Appliance Company3 and trusted by millions of families nationwide. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.
To learn more about our company, brands, career opportunities, and impact, visit geappliancesco.com or connect with us on LinkedIn
1Based on revenue sales data obtained from Stackline from December 31, 2023 – January 4, 2025