ORLANDO, FL, December 23, 2025 — The Pop-Tarts Bowl and GE Appliances, a Haier company, have renewed their partnership for the 2025 postseason, marking GE Appliances’ second consecutive year providing the Official Toaster of the Pop-Tarts Bowl.
As part of the continued collaboration, a new and improved, fully functioning toaster trophy will return to the sidelines this Dec. 27 at Camping World Stadium, where BYU will meet Georgia Tech at 3:30 p.m. ET with The People's National Championship — and college football's tastiest hardware — on the line.
“We had a great reception from fans with last year’s first electrified version of the Pop-Tarts Bowl trophy,” said Todd Getz, executive brand director at GE Appliances “Our team has upped the game even further this year with a piece that marries engineering know-how with a bit of fun to be expected at this game.”
The renewed partnership builds on the strong fan and media response generated in 2024, when the Pop-Tarts Bowl and GE Appliances helped redefine the trophy presentation with a first-of-its-kind, functional toaster built directly into the championship trophy.
The 2025 edition, developed by GE Appliances' co-creation and micro-factory team at FirstBuild in Louisville, features enhanced toasting capabilities following its headline-making debut last season, plus a removable lid to showcase the inner workings of this 750 watt, 27-pound showpiece.
“Year one showed us just how powerful this partnership could be,” said Steve Hogan, CEO of the Pop-Tarts Bowl. “GE Appliances immediately understood the fun, personality and creativity that define the Pop-Tarts Bowl, and we’re excited to bring them back for another postseason — with an even better toaster.”
The 2025 toaster trophy was unveiled Dec. 15 during a media event featuring Georgia Tech head coach Brent Key and BYU head coach Kalani Sitake, who toasted the first pastries of the Pop-Tarts Bowl season. The trophy was also on display at Tuesday's Pop-Tarts Bowl Day for Kids in Orlando.
On gameday, the upgraded toaster trophy will once again be featured during the Pop-Tarts Bowl postgame ceremony before joining the victors back on campus in either Atlanta or Provo, continuing one of college football’s most distinctive and talked-about postseason traditions.
Fans can also find the trophy at the Pop-Tarts Bowl's pregame FanFest on Tinker Field, where it will be on display as part of a custom activation that features a 14-foot toaster on wheels. For more information or to purchase game tickets, visit PopTartsBowl.com.
ABOUT FLORIDA CITRUS SPORTS:
Florida Citrus Sports (FCS) is a not-for-profit event management organization dedicated to positively impacting the Orlando region while enhancing the quality of life in Central Florida through world-class events, including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida Blue Florida Classic, the Camping World Kickoff and the FC Series. For more information, visit FloridaCitrusSports.com.
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. GE Appliances, found in half of all U.S. homes, is proud to be rated America’s #1 Appliance Company1 and trusted by millions of families nationwide. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.
To learn more about our company, brands, career opportunities, and impact, visit geappliancesco.com or connect with us on LinkedIn
1 OpenBrand Consumer Tracking Survey, Q1 – Q4 2024, Based on Volume of Total Majors/MO/RAC – Retail Units