LOUISVILLE, K.Y, February 27, 2024 – GE Appliances is showcasing intuitive design created from consumer wants and needs in its booth experience at KBIS 2024, while nodding to its long legacy as a fixture in American homes for more than 100 years. 

“GE Appliances has been a brand that American homeowners trust to bring simple, intuitive designs and leading features to them at attainable price points, and we are committed to continuing to build on that,” said Todd Getz, executive brand director for GE and GE Profile. “Our brand inspires us to be a force for good and at KBIS this year, we will lead with sustainable and inclusive solutions designed for the modern U.S. consumer.” 

New product highlights include:   

  • The GE® 4.5 cu. ft. Capacity Washer with Spanish Language Panel and Soaking and Agitation Wash Modes and the GE® 7.2 CU. FT. Capacity with Spanish Language Panel Aluminized Alloy Drum Electric Dryer will debut as the first-ever appliances designed with the needs of U.S. Hispanic households in mind through the offering of a Spanish user-interface. Designed with consumer insights in mind, this laundry pair stands out with pre-set custom wash modes with extra soaking power and flexible wash cycles so that stubborn food stains are easier to pre-treat.
  • GE® Top Load Washer 4.5 cu ft, Dual-Action Agitator, Water level Control, Cold Water Wash: Washing in cold is easier and more effective than ever before. Part of a new line-up of five top load washing machines under the GE™ and Hotpoint™ brands, these washing machines optimize cold water to help consumers adopt a new eco-habit. At the booth, attendees will engage in an interactive demonstration to select detergent, wash temperature and cycle to reveal the impact on energy use and performance.
  • GE® 30" Slide-In Electric Convection Range with No Preheat Air Fry and EasyWash™ Oven Tray: Goodbye oven cleaner! Why didn’t anyone think of this before? With the new GE 30” Slide-In Electric Convection Range, you no longer have to scrub baked-on food remnants off of your oven floor to keep it clean. Instead, home cooks can now simply pop out the EasyWash™ tray from the bottom of the oven to wipe down, and it's guaranteed to fit in any GE Appliances dishwasher. This first-of-its- kind range also touts No Pre-Heat Air Fry and Express Preheat. In the booth, the demonstration will highlight the functionality and cleanability of the GE® 30” Range with No Preheat Air Fry and EasyWash™ Oven Tray along with tasty samples and live cooking demos.  
  • Designed for all. GE Appliances will also showcase NEW tactile symbols created in partnership with the American Printing House for the Blind on a GE dryer in the booth. Showcased in a Tactile Sticker Kit, the set of 462 transparent tactile stickers can be placed directly over existing controls to make appliances more accessible to blind and visually impaired users.  

Visit the GE Appliances KBIS booth #W2317 or schedule a booth tour by emailing geappliances@allisonworldwide.com. For more information about GE Appliances and available products, visit www.geappliances.com or follow @geappliances on Instagram, TikTok or YouTube. 

About GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make "good things, for life." We're creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We’re a company powered by our people, made stronger through our diversity — allowing us to grow closer than ever before to our owners, anticipate their needs and enhance their lives. Today, our appliances are in 50 percent of all U.S. homes, and our business is committed to serving every family in the country. We manufacture and sell products under the Monogram®, Café™, GE Profile™, GE®, Haier™ and Hotpoint™ brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, wine & beverage centers, air conditioners, small appliances, water filtration systems and water heaters. For more information on our company, brands, and corporate citizenship, visit www.geappliancesco.com.