• Industry veteran to build upon GE Appliances’ promise to put owner delight at the center of every innovation and decision

LOUISVILLE, Ky.September 7, 2017 GE Appliances (GEA), a Haier company, has named Robert Rogers VP of Sales for GE Appliances. With nearly three decades of industry experience, Rogers will focus on building upon the company’s momentum as a leader in owner-driven innovation.

“Robert has been a key member of our sales and marketing teams for more than 23 years,” said Rick Hasselbeck, Chief Commercial Officer, GE Appliances. “His knowledge, passion and the talent of the extended team are the perfect combination to build upon our momentum as the leader in innovations that enhance the everyday lives of owners.”

Rogers joined GE Appliances in 1994 after spending eight years as district sales manager for Maytag. He moved quickly through the ranks at GE Appliances, holding positions of increasing responsibility, including regional sales manager, marketing manager, national sales manager, sales and marketing manager, and general manager of merchandising. His most recent role was as general manager, strategy and market development.

In his new role, Rogers will focus on elevating GE Appliances’ brand commitment to put owners at the center of every company decision, including leading voice of the market initiatives, identifying sales opportunities and facilitating cross-functional team collaboration.

“Robert will play a key role in not only ensuring we are listening and applying customer and owner feedback to everything we do, but also leading the best sales team in the industry to do the same,” Hasselbeck said. “We truly have the dream team across the board and are delivering upon our commitment to bring owners ‘good things, for life.’”

Rogers will report to Rick Hasselbeck, chief commercial officer for GE Appliances.

About GE Appliances
GE Appliances, a Haier company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram® brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information visit www.geappliances.com/our-company.

About Haier Group
Haier Group is the parent company of Qingdao Haier. Founded in 1984, Haier Group is the world’s leading home appliance provider, having grown from a traditional home appliance manufacturing business into a wide-ranging platform for startup companies. Its mission is to create innovative home appliances that anticipate the fast-changing needs of consumers all around the world.

Haier Group has been named the number one global home appliance brand every year for the last eight years by Euromonitor International, a world leader in strategic research in the consumer sector. It has also been named by Boston Consulting Group as both one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail industry. Its global headquarters are in Qingdao, China, and it has designing, marketing and R&D centers in the U.S. and Europe to serve local customers.  Haier Group operates 10 R&D centers (including eight overseas centers), 24 industrial parks, 108 manufacturing centers and 66 trading companies worldwide. In 2016, its global revenues were CNY 201.6 billion.