LOUISVILLE, Ky., September 1, 2026 – CAFÉ™, the brand known for customizable appliances that bring style and flair to kitchen design, is expanding its small appliances collection to offer more ways to create personalized kitchens with small appliances. Available in new colorways with refined accents and enhanced features, the lineup is thoughtfully designed to reflect today's trends while delivering the style and performance owners know and expect from CAFÉ.  

Since CAFÉ redefined the premium small appliance category with its launch in 2020, the brand has drawn inspiration from design trends and consumer preferences to inform its refreshed collection. The performance improvements and design enhancements span three core products, including the CAFÉ Couture Oven, CAFÉ Specialty Drip Coffee Maker (Glass & Thermal Carafe), and CAFÉ Express Finish Toaster, offering 18 new models in total. The new colors and versatile hardware options coordinate seamlessly with CAFÉ's major appliances, allowing owners to style any space with the finishes, hues and details that reflects their personal style. 

“As home design and consumer lifestyles continuously evolve, CAFÉ remains committed to delivering performance that matches personalized design options," said Rachel Winckler, product senior manager at GE Appliances. "This refreshed lineup offers owners even more freedom to blend hues that reflect their style with intentional, everyday functionality." 

Culinary Statements 

Recognizing that today's consumers value choice, the CAFÉ™ Couture Oven with Air Fry is now available with coordinated accents and updated knobs to give a more premium look and feel. The Matte Black Couture Oven now pairs with CAFÉ’s Flat Black hardware for a cohesive, understated look, the Stainless Steel Couture Oven comes with matching Brushed Stainless hardware and the Matte White Couture Oven is complemented by Brushed Brass hardware for warmth and sophistication.  

The CAFÉ™ Express Finish Toaster is now available with six new color finishes. Three new design-forward hues - Buttercream, Tarragon, and Truffle - offer owners fresh ways to bring distinct color into the kitchen while new monochromatic accents on the Stainless Steel, Matte Black and Matte White models deliver a more seamless aesthetic. Like the Couture Oven, the new Matte Black toaster features CAFÉ’s Flat Black hardware, the Stainless Steel comes with matching Brushed Stainless hardware, and the Matte White is complemented by Brushed Brass hardware. 

Refined Coffee Rituals 

The CAFÉ™ Specialty Drip Coffee Maker is also available with new colorways and hardware accents. The CAFÉ Specialty Drip Coffee Maker with Thermal Carafe is now offered in three new colors with monochromatic finishes: Buttercream, Truffle and Tarragon. The Drip Coffee Maker with thermal carafe and the CAFÉ Specialty Drip Coffee Maker with Glass Carafe are also available with monochromatic accents in Matte Black, Stainless Steel and Matte White finishes for an understated aesthetic with tone-on-tone detailing.  

Beyond design upgrades, the CAFÉ Specialty Drip Coffee Makers now offer two new features: 

  • Over Ice Brew: Delivers full-flavored hot brews specifically concentrated to be brewed over ice, providing a balanced flavor that never tastes diluted.  

  • Delay Brew: Allows owners to program their coffee maker through the SmartHQ app to begin brewing at a scheduled time, ensuring a fresh, perfectly timed pot ready right when needed. 

Availability 

  • The CAFÉ Couture Oven in Stainless Steel, Matte Black and Matte White are available at cafeappliances.com for an MSRP of $299, as well as select retailers.  

  • The CAFÉ Express Finish Toaster in Stainless Steel, Matte Black, Matte White, Truffle, Tarragon and Buttercream are available at cafeappliances.com for an MSRP of $99, as well as other select retailers.  

  • The CAFÉ Specialty Drip Coffee Maker is available at cafeappliances.com for an MSRP of $229 (thermal carafe) and $199 (glass carafe), as well as select retailers.  

  • The CAFÉ Express Finish Toaster and CAFÉ Specialty Drip Coffee Maker Thermal Carafe in Tarragon will also be available exclusively at Crate & Barrel. 

  • The CAFÉ Express Finish Toaster and CAFÉ Specialty Drip Coffee Maker with Thermal Carafe in Truffle will also be available exclusively at Amazon. 

About CAFÉ™  
As a leader in design choice and performance, CAFÉ™ appliances offers the Customizable Professional Collection available in refrigerators, ranges, dishwashers and ovens, as well as a collection of small appliances with elements inspired by the latest trends in fashion and design. The CAFÉ brand operates under GE Appliances, a Haier company. For the latest products, and more information, visit www.cafeappliances.com.  

About GE Appliances, a Haier company 

At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. Our products can be found in half of all U.S. homes, and we’re proud to be rated America’s #1 Appliance Company.¹ We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™ and Hotpoint™ brands. Our operations support 98,000 additional American jobs, and as America’s Most Invested Appliance Company, we’ve committed an industry-leading $6.5 billion to U.S. manufacturing since 2016 alone. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs, and driven by the belief that there’s always a better way. 

 

To learn more about our company, brands, career opportunities and impact, visit geappliancesco.com or connect with us on LinkedIn. 

 

1 OpenBrand Consumer Tracking Survey, Q1 – Q4 2024, Based on Volume of Total Majors/MO/RAC – Retail Units