Tri-Ring burner
October 20, 2011
The new, uniquely designed 20,000 BTU Tri-Ring burner offers consumers power boiling to a 140 degree simmer all in one burner.
GE Café — :30 TV Ad — Taking Food Further
September 14, 2011
A brief look at the new additions to the GE Café line — our new free-standing double-oven with 20,000 BTU tri-ring burner, and Advantium® oven with Speedcook.
ARCA Advanced Processing Broadcast-quality B-Roll
September 08, 2011
Broadcast-quality b-roll of the refrigerator recycling process.
URT Machine
September 08, 2011
The URT system – a 40-foot tall engineering marvel that helps reduce refrigerator landfill waste by 85 percent by weight.
Broadcast-quality Interview Footage
September 07, 2011
Broadcast-quality interview footage with GE Appliances and ARCA executives.
ARCA Advanced Processing Guided Tours
September 07, 2011
Take a guided tour of the appliance-recycling process that shows the old way versus the new way with the URT processing system.
GE Responsible Appliance Disposal Program Explained
September 06, 2011
What happens to used refrigerators after they're retired? Video shows how used refrigerators are being recycled using the URT system as part of the Responsible Appliance Disposal Program.
URT System
September 06, 2011
The URT system can process approximately one refrigerator per minute, and ARCA Advanced Processing (AAP) anticipates 150,000 used refrigerators will be processed in the URT system annually.
URT System: Recovered steel
September 06, 2011
The URT system recovers high-quality plastics, aluminum, copper, steel and even pelletized foam from refrigerators that can be used to make new products. Shown here: steel.
URT System: Engineering Marvel
September 06, 2011
The first in North America, the URT system is a 40 foot tall engineering marvel. It is the only refrigerator recycling system of this scale in the U.S.