LOUISVILLE, Ky.—January 8, 2018—Haier, the world’s No. 1 appliance brand* is showcasing Small Space Living solutions at The International Builders’ Show (IBS) in Orlando, Florida. These new appliances can be found in the GE Appliances booth.
The Haier brand is part of GE Appliances’ go-to-market strategy, providing an expanded selection of products to better serve the builder community. GE Appliances will focus on Haier products for small space living and ductless air conditioners at the show. Future plans expand this portfolio to additional configurations.
“To accelerate the launch of the Haier brand by GE Appliances, we have established a focused brand team within the newly combined organization. In addition, we will be able to support the Haier products with our best-in-class service, logistics and sales network to better serve customers,” said Wayne Davis, general manager, GE Appliances. “Haier offers a full product suite of both built-in and freestanding appliances that fit the needs for smaller footprints and offer our customers new opportunities. Early feedback from our customers has been outstanding as the Haier product launch complements our GE brand offerings in key categories and utilizes GE Appliances’ processes and infrastructure, making Haier a perfect fit.”
Haier delivers smart ideas that let consumers make the most of their space. With freestanding and built-in kitchen appliances designed specifically for kitchens in urban condos, small houses, vacation homes, basements and micro-spaces, Haier has thought about the needs of the consumer when space is a premium.
Haier small space living appliances include:
- 24" 1.4-cu.-ft. Over-the-Range Microwave
- 33" Four-Door Refrigerator with 16.4-cu.-ft. capacity
- 24" 2.0-cu.-ft. Freestanding Gas Range
- 24" Electric Cooktop
- 24" Single 2.0-cu.-ft. Left/Right Swing True European Convection Oven
- 14.2-cu.-ft. French Door Refrigerator with capacitive touch controls
- 24" Black Glass Slanted Hood
- 18" Top Control Dishwasher
- 24" 2.0-cu.-ft. Combination Washer/Dryer with a stainless steel drum
*Euromonitor International 2015
About GE Appliances, a Haier company
GE Appliances, a Haier company, creates “good things, for life” through our passion for great appliances and the happiness they can bring to every household. With the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram® brands, owners have more choices for making their kitchens and homes amazing each day. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit www.geappliances.com/our-company.