LOUISVILLE, Ky., February 27, 2024GE Profile™ continues to disrupt what we expect from our home appliances with its suite of revolutionary products that deliver smarter cooking, cleaning and living solutions. GE Profile’s latest advancements bring emerging technology to the forefront of its innovations to help maximize the convenience and efficiency of everyday tasks throughout the home.  

“GE Profile is committed to bringing forth innovations that provide personalized experiences to our consumers and fit seamlessly within the connected home,” said Todd Getz, executive brand director for GE Profile. “We are so proud of the line-up of consumer-centric solutions that we are bringing to the Kitchen and Bath Industry Show this year and are excited to enable more personalized experiences at home.” 

New and improved products include:

Smarter Cooking

Smarter Cleaning 

  • Pet Hair Mode for GE Profile™ UltraFast Combo: Since debuting at the KBIS last year, the UltraFast Combo is the #1 best-selling full-size combination washer and dryer, touting more than 2,000 five-star user reviews after more than 3.5 million cycles of proven performance in the U.S. As a Best of KBIS finalist, the UltraFast Combo will receive a new over-the-air software update that will enable a mode specifically designed for the optimal removal of pet hair from clothes later this year.
  • GE Profile™ ENERGY STAR Smart UltraFresh System Dishwasher with Microban™ Antimicrobial Protection: Boasts a new appearance and is packed with smart features like Smart Assist, which uses intelligent machine learning and diagnostics to enhance wash and dry performance and improve cycles over time.

Smarter Living 

To see all the GE Profile innovations in person, stop by the GE Appliances Booth #W2317 or in the NetZero section of the GE Appliances booth #W2830.

[1] Among leading refrigerator competitors, based on testing.

[2] Based on UEF vs. traditional standard electric tank water heaters.

About GE Profile™  
As a leader in connected appliances, GE Profile offers kitchen and laundry solutions with sleek aesthetics and leading-edge features that simplify daily life. At the intersection of meaningful technology and sophisticated design, GE Profile brings smarter innovation to life through its line of major and small appliances. For the latest products, visit www.geprofile.com or @geprofile on Instagram, TikTok, Pinterest or YouTube. 

About GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make "good things, for life." We're creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We’re a company powered by our people, made stronger through our diversity — allowing us to grow closer than ever before to our owners, anticipate their needs and enhance their lives. Today, our appliances are in 50 percent of all U.S. homes, and our business is committed to serving every family in the country. We manufacture and sell products under the Monogram®, Café™, GE Profile™, GE®, Haier™ and Hotpoint™ brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, wine & beverage centers, air conditioners, small appliances, water filtration systems and water heaters. For more information on our company, brands, and corporate citizenship, visit www.geappliancesco.com.