LOUISVILLE, Ky.—April 9, 2019—GE Appliances, a Haier company, announced a four-year agreement with Erlanger, Kentucky-based Fischer Homes. Beginning April 9, 2019, the residential homebuilder will offer CAFÉ™, GE Profile™ and GE® kitchen products exclusively to its customers in Ohio, Kentucky, Indiana and Georgia. Known for its innovative design capabilities and offerings for all life stages, Fischer Homes built more than 1,800 homes in 2018 and expects to exceed that number this year.
“We had many reasons for choosing GE Appliances, but one of the biggest factors was the number of choices available for different price points, style preferences and smart home capabilities,” said Phil Westerfield, corporate purchasing manager, Fischer Homes. “Today’s consumers want to personalize their homes to reflect their lifestyles and tastes, and GE Appliances gives us the colors, finishes and connected appliances to do that across our entire portfolio that spans everything from condos to custom homes.”
Fischer Homes is a family-owned builder with more than 40 years of success serving the residential market and has 185 new home communities in Cincinnati, Northern Kentucky, Columbus, Indianapolis, Atlanta and Louisville. Fischer Homes offers a broad range of homes, including single-family, patio homes and condominiums, in communities that vary in price points from $130,000 to more than $1 million.
The new deal between GE Appliances and Fischer Homes includes a full portfolio of leading products, including ranges and dishwashers, as well as refrigeration and laundry options.
“There are a lot of synergies between GE Appliances and Fischer Homes in the way that we value quality, customization and enhancing the lives of consumers,” said John Boyd, vice president of contract sales, GE Appliances. “Our brands and portfolios are perfectly aligned to deliver service, style and connectivity beyond expectations.”
CAFÉ appliances are available in an array of premium finishes, including Matte Black and Matte White, and boast customizable hardware for a personalized experience. GE and GE Profile brands have a modern appearance with clean lines, minimal curves and advanced connected technology and features that make life easier at home. GE Appliances also offers the widest breadth of connected appliances, creating time-saving convenience for people and families.
“Our sales team is already prepared and excited for this transition,” Westerfield said. “We’ve already begun the process of retrofitting our design centers and our more than 80 model homes. We know these are appliances and options our customers will love.”
GE Appliances is the number one supplier of major appliances to U.S. homebuilders. In addition to a strong lineup of brands, GE Appliances offers builders high-tech solutions to streamline the purchasing and communications process and is backed by more than 1,000 factory service technicians and a nationwide delivery network.
About Fischer Homes
Fischer Homes has been building quality homes since 1980. The company now has more than 180 new home neighborhoods throughout Cincinnati, Northern Kentucky, Columbus, Indianapolis, Atlanta and Louisville. These beautifully designed homes offer choices for people in all stages of life. Fischer Homes range in price from $130,000 to more than $1 million. For more information, visit Fischer Homes at www.fischerhomes.com.
About GE Appliances
Today, GE appliances are in 50 percent of all U.S. homes, and our business is committed to serving every family in the country. We are a purpose-rooted and passion-driven organization that believes there is always a better way. We sell products under the Monogram®, CAFÉ™, GE Profile™, GE®, Haier and Hotpoint brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit www.geappliances.com.