LOUISVILLE, Ky. – [April 8, 2026] – GE Appliances, a Haier company, has created a new digital platform designed to simplify how builders, property owners, architects and other trade professionals access appliance information across every stage of the home-building process.

Built specifically with the needs of trade professionals in mind, the new website – GEAppliances.com/pro – centralizes product, planning and brand resources into one easy-to-navigate experience, allowing builders to find information they need quickly and efficiently.

“We know our design and construction partners are looking for speed, clarity and flexibility when planning projects,” said Dan Goldstein, vice president, contract sales at GE Appliances. “GEAppliances.com/pro was created to put the most critical information at their fingertips – whether they’re specifying appliances for a single-family home, outfitting a multifamily development or managing a property portfolio.”

The new site offers tailored content and resources based on trade role, ensuring relevance across a wide range of residential and commercial project types. Key features include:

  • Dedicated pages by trade role, making it easy for single-family builders, multi-family developers, contractors, property owners and architects/designers to quickly access information that is most relevant to them
  • A comprehensive builder toolkit, including branded lookbooks, CAD drawings, detailed product specifications and downloadable marketing assets
  • Regularly updated appliance selection guides, featuring model options by brand that supports planning and SKU decisions, updated on a quarterly basis
  • A new For Business portal, designed specifically for property managers, streamlining appliance replacement with simplified ordering, account management tools and quick access to B2B resources and support
  • Mobile-optimized design, enabling professionals to browse products, specs and tools from the jobsite or on-the-go

Together, these new features on GEAppliances.com/pro create a one-stop resource for appliance planning and inspiration, allowing builders and contractors to move faster and more efficiently.

GEAppliances.com/pro is available now, and will continue to evolve with additional tools and resources to support the ongoing needs of trade professionals. For more information, please visit GEAppliances.com/pro.

###

About GE Appliances

At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. GE Appliances, found in half of all U.S. homes, is proud to be rated America’s #1 Appliance Company1 and trusted by millions of families nationwide. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. To learn more about our company, brands and career opportunities, visit www.geappliancesco.com.  

1OpenBrand Consumer Tracking Survey, Q1 through Q4 2024, Based on Volume of Total Majors/MO/RAC Retail Units