LOUISVILLE, Ky – June 1, 2020 – GE Appliances, a Haier company, today announced that its new UltraFresh Front Load washer and dryer line earned the Good Housekeeping Seal, an emblem indicating quality and dependability that American consumers have trusted since 1909.

Each year, the Good Housekeeping Institute tests hundreds of products across a range of categories, including Health, Beauty, and Environmental Sciences, Textiles and Paper Products, Nutrition, Kitchen Appliances and Technologies, Home Appliances and Cleaning Products, and Consumer Electronics and Engineering.

Good Housekeeping Institute engineers, scientists, and other experts use state-of-the art equipment and feedback from consumer testers to evaluate products for safety, performance, ease of use, durability, design, as well as customer service. 

For weeks, the Good Housekeeping Institute team tested the UltraFresh Front Load products in labs to ensure the product delivered on its claims. The results are in. If you are looking for a new front load washer, look for the one tested and granted the Good Housekeeping Seal.

“The UltraFresh Front Load line is revolutionary for the industry,” said Carolyn Forté, Good Housekeeping Institute Director for Home Appliances and Cleaning Products. “We put it through rigorous testing, especially around its claim to be the first front load product to help prevent the growth of odor-causing bacteria without the need to wipe the door or leave it open after each load. We were seriously impressed at how effective it is in keeping laundry fresh with its built-in system to drain the residual water, dry out the drum and resist mold and odors with Microban technology.”

“Consumers have looked to the Good Housekeeping Seal as a gold standard when shopping for products for over 100 years, and we are proud recipients of it,” said Peter Pepe, Vice President, Product Management for laundry at GE Appliances. “Our engineers spent two-and-a-half years perfecting this product to address the leading consumer pain point of mold and odor with front load washers, and we are honored to be recognized for engineering the first and only front load washer with the UltraFresh Vent System with OdorBlock™.”

About GE Appliances
GE Appliances, a Haier company, creates “good things, for life” through our passion for great appliances and the happiness they can bring to every household. With the Monogram®, CAFÉ™, GE Profile™, GE®, Haier and Hotpoint brands, people have more choices for making their kitchens and homes amazing each day. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. 

About Good Housekeeping

Celebrating 135 years, Good Housekeeping (GoodHousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 45 million readers. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Follow Good Housekeeping on FacebookInstagramTwitter, and on Pinterest.