Larry Portaro
Larry Portaro, Director of FirstBuild

To make differently, you must think differently. Larry Portaro, Director of FirstBuild, is available for interviews on how the use of crowdfunding, co-creation and online collaboration are driving innovation at GE Appliances. Larry oversees FirstBuild, a subsidiary of GE Appliances, which has both a physical space, a microfactory on the University of Louisville campus, and an online space (  To hear his ideas, follow along on Twitter or contact us if you'd like a one-on-one interview. 

Highlights include: 

  • Thinking outside the company. FirstBuild has leveraged the community to produce new products like Talking Laundry which assists the visually-impaired by speaking the settings.
  • Building quickly on a smaller scale in order to test ideas, like the first indoor pizza oven, which was made in FirstBuild's microfactory.
  • Using new ways to validate products like crowdfunding campaigns on Indiegogo. 
  • The latest in kitchen innovations from a mat that ensures you cook the perfect pancake to chewable nugget ice available in a countertop machine. (Not to mention he has a good handle on what's next in kitchen tech).
FirstBuild Makerspace
FirstBuild Makerspace